Podcast: How the Middle Tier Handles the 2026 Alcohol Consumer Landscape

With beverage alcohol wholesalers struggling to meet shifting consumer demand while keeping their customers happy, we turn to Mark Chaplin, president, commercial sales at Southern Glazer’s Wine & Spirits, for insight on how the company is facing these challenges head-on. Our discussion covers some of the struggles the middle tier is facing, such as the slow down in premiumization sales and the rise of cannabis-infused beverages, and how wholesalers can adapt.