THC-infused beverage brand Nowadays is launching its latest limited-edition flavor: Lemonade. Dropping just in time for summer, the new offering is now available in both multi-serve bottle and ready-to-drink 12-oz. can formats–each infused with 5mg THC per serving.
Nowadays Lemonade is a modern twist on the classic summer drink, according to the brand, providing a light and social buzz within 15 minutes of consuming.
“We’re excited to debut our Lemonade flavor as the ultimate summer beverage for a lifted experience,” said Justin Tidwell, CEO and founder of Nowadays, in a news release. “This launch represents our mission to redefine the future of drinking, combining the timeless appeal of a classic flavor with a bold, innovative twist to delight existing brand fans and new consumers alike.”
This launch marks the Nowadays’ third limited edition of its bottled spirit and its first flavor expansion for canned cocktails since they were introduced in August 2024, according to the brand. In addition to expanding its portfolio of THC beverages, Nowadays is also expanding its reach with activations at major cultural events like F1 Miami and through a multifaceted partnership with Palm Tree Crew, announced earlier this month.
Nowadays Lemonade is now available for direct-to-consumer purchase on trynowadays.com with shipping to 40+ states and will roll out in select retail locations nationwide, according to the brand. The THC-infused bottled spirit is priced at $68.99 for 750-ml., while the 12-oz. THC Canned Cocktails are priced at $34.00 for a six-pack.
