Brown-Forman recently debuted el Jimador Tequila Spritz, a ready-to-drink (RTD) canned cocktail.
Made with 100% Blanco Tequila, the new spritz reimagines the Classic Spritz cocktail.
“Available in three distinct flavors, the el Jimador Tequila Spritz delivers a light, spritz drinking experience perfect for any summer activity, and every social gathering,” said Mary Beth O’Mara, USA&C brand director, ready-to-drink (RTD) portfolio, Brown-Forman, in a news release. “As the latest addition to our growing portfolio in this incredibly fast-growing category, this bar-quality cocktail is the natural next step in our RTD journey. It is more than a spritz; it is an invitation to connect and refresh with a drink that’s perfect for summer.”
At 4.8% ABV, el Jimador Tequila Spritz is available in three varieties—Mango, Lime and Orange. Each expression will hit shelves across the USA this July, according to the brand. Available in 4-packs of 12 oz. (355 mL) cans with a manufacturer’s suggested retail price of $10.99.
