Anheuser-Busch has completed the acquisition of a majority stake in BeatBox, a rising star in the ready-to-drink (RTD) beverage category known for fruit-forward “Party Punch” flavors, popular among Gen Z consumers.
The transaction adds another brand to A-B’s Beyond Beer portfolio, which already includes Cutwater Spirits and NÜTRL Vodka Seltzer.
“We’re excited to formally welcome BeatBox into our Beyond Beer portfolio,” says Brendan Whitworth, CEO, Anheuser-Busch. “I’m confident that their entrepreneurial spirit, their commitment to consistent innovation, and their ability to connect with their consumers will be a strong complement to our existing team and capabilities. Anheuser-Busch has a proven playbook for building winning brands, and I look forward to embarking on the next phase of dynamic growth together.”
Having grown nearly 50% in 2025, BeatBox was the the number-five fastest-growing brand by dollar sales in the U.S. hard beverage industry, according to the company.
“We’re incredibly proud of what the BeatBox team has built and couldn’t be more excited for the journey ahead,” says Justin Fenchel, Co-Founder and CEO, BeatBox.” Joining Anheuser-Busch and their Beyond Beer portfolio marks an important next step for us. This partnership gives us the opportunity to accelerate our momentum in the U.S. and bring BeatBox to even more fans. Thank you to everyone who has supported BeatBox along the way. We’re just getting started.”
Announced on December 5, 2025, Anheuser-Busch is acquiring 85% of BeatBox for a purchase price of up to approximately $490 million with a path to 100% ownership after five years based on a predetermined pricing formula.
This follows the recent launch of BeatBox Beverages’ 3-Liter party punch.
