Tilray Brands, Inc., through its Tilray business unit, is building on its hemp-derived Delta-9 THC (HDD9) beverage portfolio with new 10mg format extensions from its brands: Fizzy Jane’s and Happy Flower.
Fizzy Jane’s, the sparkling seltzer line that debuted this spring in Georgia, North Carolina and South Carolina, is now available in a 10mg HDD9 THC format. With 15 calories per can, according to the company, Fizzy Jane’s seltzers come in three flavors: Vanilla, Blood Orange and Lemon Lime. The new 10mg drinks join the original 5mg lineup and are now available online at FizzyJanes.com and in expanded retail markets across 10 states including New Jersey, Ohio, Florida and more.
Happy Flower, Tilray’s first HDD9 beverage brand, launched last fall with 5mg canned cocktails and is now introducing its “Super Bloom” Collection—a 10mg line of its signature flavors: Margarita, Strawberry Daiquiri and Peach Bellini. To make sampling easier, Happy Flower is also rolling out 6-count variety packs in both 5mg and 10mg formats, according to the company, featuring two cans of each flavor. Happy Flower is available online at drinkhappyflower.com and in select retailers, including Total Wine & More and ABC Fine Wine & Spirits.
“As the THC beverage space continues to evolve, consumers are seeking variety, not just in flavor, but in experience,” said Sam Garfinkel, SVP of commercial operations & strategy at Tilray Wellness, in a news release. “With Fizzy Jane’s and Happy Flower, we’re meeting consumers where they are, whether they’re entering the category or looking for an enhanced experience. These new formats are crafted for summer moments, social connection, and the growing demand for HDD9 options.”
Fizzy Jane’s retail for $15.99 SRP per 5mg 4-pack and $17.99 per 10mg 4-pack, according to the company, while Happy Flower’s Super Bloom and Variety Packs retail for $17.99 for 5mg 4-pack options and $19.99 for 10mg dosages.
