America’s Oldest Brewery, Yuengling, in now available in the Great Lakes State.
Beginning Monday, August 11, consumers across Michigan will have the opportunity to enjoy a selection of Yuengling’s draft beers. Yuengling is currently in its sixth generation of family ownership. As one of only three distributors in Michigan to bring Yuengling to local markets, O&W Inc. is introducing these brews to a new audience.
“We are excited to partner with Yuengling and bring their authentic American beers to Michigan,” said Jamie Wanty-Keeder, vice president of marketing at O&W Inc., in a news release. “This launch is the most exciting beer launch in Michigan history! What a fantastic opportunity for us to expand our offerings and introduce our customers to a brewery with such a storied history, one that beer lovers have been waiting for.”
Yuengling’s diverse lineup includes its flagship Yuengling Lager, Yuengling Black & Tan and Yuengling Flight. Initially, the launch will be limited to the full coverage areas of three appointed distributors, according to the distributor, including Ann Arbor, East Lansing and Detroit. While selections may not be available inside the stadiums, local retailers surrounding these venues will have the opportunity to offer Yuengling.
