International lifestyle and cannabis brand Cookies is expanding into the spirits category with the launch of Adios, a ready-to-drink (RTD) beverage line crafted with tequila from Casa Rica and fruit juice. The line will officially launch in August, but pre-orders are available online.
“Cookies has always been about pushing boundaries and delivering quality,” said Cookies founder and CEO Berner in a news release. “With Adios, we’re bringing our energy into the tequila space–my spirit of choice–something fun, authentic, and perfect for any vibe.”
Adios beverages will drop in mid-August at retailers and directly to consumers with four flavors: Lime, Spicy, Mango and Strawberry. Each flavor will be available in four-packs or in assorted Variety Packs, according to the company.
Produced in partnership with Labor Smart, Inc., Adios is the first spirits venture for Cookies. The RTD will also be distributed by CKS Distro, according to the company.
“Adios is more than a beverage—it’s a cultural launch,” said Scott Darnell, chief strategy officer of LTNC, in the release. “With Cookies, Berner, Casa Rica, Manny and our national DTC infrastructure all behind this launch, we’ve built something that doesn’t just enter the market—it commands attention. This is a generational play in the RTD space.”
