The Macallan Scotch whisky was in Manhattan yesterday as part of an activation that highlights their new distillery and visitor experience.
The activation placed people in a 4D experience that transported participants to the Scotland distillery. This included audio and full-surround video, plus a tasting of the brand’s newly launched Edition No.4.
The 4D experience will be available to the public in Grand Central Station’s Vanderbilt Hall from July 25-27.
The launch event, held in Weylin in Brooklyn, also included a bevy of The Macallan cocktails, from classics to new age.
Such as the Macallan Maple Old Fashioned. To make one yourself, start with two ounces of the 12-year-old The Macallan, and then follow along with the mixologist below:
How to Make a Macallan Maple Old Fashioned from kyle swartz on Vimeo.
Feature photo by Wes Tarca Photography.
