Tilray Brands’ Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration, unveiling an all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume, exclusively at Spirit Halloween.
The collaboration debuts Shock Top Candy Corn Wheat (5% ABV), a limited-edition beer inspired by Spirit Halloween, according to the brand. Also part of the collab is the all-new Wedgehead Costume that transforms Shock Top’s mascot into a jumpsuit (SRP: $69.99), available exclusively online at SpiritHalloween.com.
“Shock Top is known for celebrating bold flavor, spirited gatherings and moments that catch people by surprise, and there’s no better occasion for that than Halloween,” said Jacob Neilson, senior brand manager at Shock Top, in a news release. “Partnering with Spirit – the most iconic name in Halloween – gave us the chance to dream up something hauntingly good that celebrates everything fans love about the season.”
“Spirit fans don’t just celebrate Halloween; they live for it, and we’re always looking for new ways to surprise them,” added Kym Sarkos, executive vice present, general merchandise manager at Spirit Halloween. “Pairing the launch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead costume delivers the exact kind of head-turning, unexpected fun our fans are obsessed with.”
