Southern Glazer’s Wine & Spirits (Southern Glazer’s) recently took part in a national television campaign in which the company described how it is navigating logistics challenges in an ever-shifting supply chain environment.
The campaign, titled, “Stories from the Supply Chain,” was launched by Ryder Systems, in which the company uses testimonies from both Southern Glazer’s and Mugsy on their experiences. The commercials are airing now through June 22 on ESPN, TBS and TNT during the NHL Stanley Cup playoff games and on Bloomberg TV business news.
“Businesses don’t just need logistics providers; they need strategic partners with expansive port-to-door capabilities and the expertise to make supply chains work smarter,” says Ryder chief marketing officer Karen Jones. “With ‘Stories from the Supply Chain,’ we put our customers front and center, real businesses solving real challenges, and show how we help them stay ahead of demand, quickly respond to and capitalize on market trends, and scale for growth – all of which lead to resiliency and, ultimately, greater customer satisfaction.”
Uncorked Potential
When Southern Glazer’s suffered delivery delays and limited tracking and monitoring of inbound goods, a Ryder Systems case study for the company describes how the distributor tapped into Ryder to help them with this supply chain hangover.
Southern Glazer’s has been working with Ryder Systems since the 80’s, so when the company started experiencing supply chain issues, they expanded on this relationship to explore Ryder’s other capabilities.
According to the case study, Ryder Systems restructured Southern Glazer’s’ inbound transportation with a flexible transportation management solution and the implementation of RyderShare. This visibility and collaborative logistics technology helped Southern Glazer’s achieve 100% freight visibility and 98% on-time deliveries – all of which they explain during the TV campaign.
“Participating in Ryder’s ‘Stories from the Supply Chain’ campaign gave us a meaningful opportunity to highlight our work, showcase our scale and sophistication, and celebrate the more than 6,000 frontline team members who make it all possible,” says Bobby Burg, SVP & chief supply chain officer at Southern Glazer’s. “We’re proud to share our story and put a spotlight on the people, systems and innovation driving excellence at Southern Glazer’s every day.”
Supply Chain Awareness
Every bottle on a store shelf or cocktail served at a restaurant is the result of a complex, highly coordinated supply chain. Wine and spirits are part of moments that matter every day for millions of consumers, and it’s important that shoppers know how these products get on the shelf.
“By telling our story, we hope to deepen understanding of the work and care that goes into delivering those experiences—while also honoring the employees who make it happen,” Burg says.
Ryder Systems’ “Stories from the Supply Chain” campaign is not only helping to elevate Southern Glazer’s’ visibility among a national audience — it’s also highlighting the sophistication of both Southern Glazer’s’ and Mugsy’s operations.
“Technology and supply chain innovation are at the heart of how we continue to lead in this space,” says Burg. “From predictive analytics and smart routing to enhanced warehouse automation and inventory management, these tools help us to improve precision, agility and efficiency across our network.”
