Constellation Brands announced today the signing of an agreement to acquire the remaining interest in HOPWTR – a non-alcoholic brand made with hops, adaptogens and nootropics.
The transaction is subject to the satisfaction of certain closing conditions and is expected to close in early April 2026.
HOPWTR has been part of Constellation’s Venture portfolio since 2021, and the acquisition aligns with Constellation’s commitment to meeting evolving consumer preferences, according to the company.
“Since our initial venture investment in HOPWTR in 2021, we’ve worked closely with the team to help shape the brand’s long-term strategic direction,” says Jim Sabia, President of Constellation’s Beer Division and Executive Vice President. “With the nonalcoholic segment becoming one of the fastest growing areas of total beverage alcohol, HOPWTR is a natural addition to our no- and low-alcohol portfolio.”
The brand was founded in 2020 by Jordan Bass and Nick Taranto, who set out to build a calorie-free beer-alternative that offered a functional benefit.
“My team and I look forward to taking this next step with Constellation and benefiting further from the company’s deep industry expertise and commitment to driving premium, consumer-driven brands,” says Bass. “I’m confident this will help us keep the momentum going and am excited to work together on the next phase of growth.”
HOPWTR team members, including Bass, will join Constellation, and will continue to play an important role in shaping the brand’s future, according to the company. In the near-term, HOPWTR will continue to be manufactured, sold and distributed as it is today.
The signing of the agreement to acquire HOPWTR is meant to complement Constellation’s broader moderation-focused portfolio that includes brands such as Corona Non-Alcoholic, Kim Crawford Illuminate, and the recently launched Modelo Chelada Limón y Sal Non-Alcoholic.
