GALLO just announced the launch of its first-to-market 200mL Tetra wine package. Built on consumer insights, this new format was built to be portable.
“We’re seeing a clear shift in how and where consumers want to enjoy wine,” said Britt West, chief commercial officer at Gallo, in a news release. “The 200mL Tetra is more than just a new format—it’s a catalyst for new occasions, new consumers and new opportunities for our retail and on-premise customers. Fresh, fast and portable, it’s built for today’s evolving wine landscape.”
The new packaging is launching across several Gallo brands and varietals, according to the company, with the goal of expanding distribution and with more brands in 2026 and beyond:
- Barefoot – National release in select retailers and dining chains
- Clos du Bois – Limited release in Florida and New York in select on-premise accounts
- Gallo Family Vineyards – Nationwide in 4-packs
- Mark West – Limited release in select on-premise accounts, expanding in 2026
