Paramour Aperitifs & Liqueurs announced a distribution partnership with SoilAir Selection, bringing its botanical apéritifs and liqueurs to New York and New Jersey.
“Paramour’s rapid momentum in such influential markets speaks volumes about the appetite for a fresh, additive free, take on a dusty category,” said Raquel Tavares, founder and CEO of Paramour, in a news release. “Teaming up with SoilAir Selection—who are champions of indie, elevated brands—feels like the perfect match to keep introducing Paramour to curious, conscious drinkers.”
“We’re thrilled to help bring Paramour’s standout apéritif and liqueurs to new audiences in New York, New Jersey” added Matt Tilton, director of sales at SoilAir Selection. “This is exactly the kind of next-generation brand our accounts and consumers are looking for—bold, tasteful, and built with purpose.”
