The beverage alcohol landscape is rapidly evolving, not only because of changing commerce and policy practices, but also because of widespread generative artificial intelligence (AI) applications that have infiltrated businesses.
The National Alcohol Beverage Control Association (NABCA) in its second article exploring AI collaborated with supplier members Brown-Forman and Gallo, to produce an article that looks at Generative AI’s expansive opportunities and cautionary tales in, The Generative AI Innovation Revolution in Beverage Alcohol Part 1.
Interviewed were Amit Parulekar, Director Global Advanced Analytics & AI Strategy, Brown-Forman, and Gabriel Sanchez, Director of Innovation and Artificial Intelligence, and Chad Rich, Vice President, IT, at Gallo. Mr. Parulekar presented during NABCA’s 30th Annual Administrator’s Conference, in Missoula, Montana, in October.
Part 1 delves into the impact of Generative AI looking at available tools, strategies, the adoption of AI in the beverage alcohol space, the pitfalls of AI, ethics and other considerations. Part 2 will take a future look at Generative AI in beverage alcohol.
The first article, AI in The Beverage Alcohol Marketplace – Simply the Basics set the tone for what AI is and explored its nuance in beverage alcohol including its value, benefits, potential uses, areas of growth and challenges. It also outlined considerations when choosing AI tools, the people need on the AI development team and general tips for embracing AI.
