Stolen Spirits, which launched Stolen X in 1-L and 750-ml. bottles earlier this year, has extended the line with 100-ml cans.
According to Nielsen, RTD consumption increased over 40% in the past year. Based on a pre-prohibition spirit known as “Rock & Rye,” Stolen X is made with straight American rye whiskey, and then blended with organic raw honey and real orange peel.
“Most canned beverages are watered down versions of classic cocktails, but Stolen X delivers 2.25-oz. of a full strength great-tasting cocktail in a can,” says Marc Bushala, CEO of Spirits Investment Partners, the group behind Stolen Spirits. “The new format and premium ingredients will only extend interest and sales in the brand as we continue to disrupt the category.”
Distributed in partnership with Breakthru Beverage Group, Young’s Market, RNDC and other independent wholesalers, Stolen X 100-ml. cans are available for a suggested retail price of $2.99 each, in on-premise and off-premise establishments in: CA, CO, CT, DC, DE, FL, GA, IL, KY, LA, MD, MA, MI, MN, MS, MO, NE, NJ, NY, OK, SC, TN, TX, WA and WI.
“Canned cocktails are changing the game in both the on and off-premise,” says Ryan Perry, co-founder and CIO of Spirits Investment Partnership. “Owners and operators especially crave options which provide incremental impulse purchases and facilitate trade up into the high margin whiskey category.”
