Family-owned Limoncello producer Pallini S.p.A. and Lucas Bols USA, Inc., the U.S. subsidiary of distilled spirits company Lucas Bols, just announced the renewal of their U.S. distribution agreement for an additional five years.
Pallini originally partnered with Lucas Bols in late 2020. The renewed partnership will continue to build on the growth for the Limoncello brand, according to the company.
The renewal also coincides with two landmark anniversaries: Pallini’s 150th and Lucas Bols’ 450th anniversary.
“This renewal reaffirms the strength and shared vision of our partnership,” said Micaela Pallini, CEO of Pallini S.p.A. and fifth-generation member of the Pallini family, in a news release. “As we celebrate 150 years of Pallini, it’s inspiring to join forces with another family of liqueur and cocktails pioneers who share our passion for quality, innovation, and hospitality. Together with Lucas Bols, we will continue to bring the Pallini family traditions and the best-in-class liqueurs to consumers across America.”
“It is an honor to extend our collaboration with Pallini, a brand that perfectly embodies authenticity, elegance and timeless appeal,” added Frank Cocx, CEO of the Lucas Bols Company. “Our partnership with Pallini is built on the same mission: to champion heritage brands that continue to innovate and inspire today’s cocktail culture and community.”
“We are thrilled to continue our partnership with Pallini in the U.S.,” added Brett Dunne, managing director, North America. “In our five years together, through focused programming and best-in-class collaboration, we have grown Pallini’s volume in the U.S. by over 50% since January 2021.”
Today, Pallini is available nationwide in bars, restaurants and retail stores that carry wine and spirits, according to the company. Under the renewed agreement, Lucas Bols USA will continue to manage national distribution, marketing and trade activation for the Pallini portfolio.
