Family-owned wine and spirits distributor Opici Family Distributing recently announced the continuation of its partnership with Provi, a B2B digital platform for the beverage alcohol industry. This initiative expands digital access for retailers in New Jersey, Connecticut, Washington, D.C., Delaware and Maryland to Opici’s portfolio and services available through Provi’s marketplace.
“Our company was built on the concept of family and relationships,” said Dina Opici, president, Opici Family Distributing, in a news release. “Leveraging digital solutions, like Provi, enables us to maintain our direct connection with our customers while creating opportunities to meet the needs of our company, sales reps, and partners across the retail and supplier tiers.”
As a family-owned distributor since 1934, Opici continues to embrace digital tools. By integrating Provi into its broader omnichannel strategy, Opici aims to create a more convenient and consistent experience for its customers, according to the company. With Provi, licensed retailers can browse Opici’s full portfolio, communicate orders and manage their beverage programs and inventory. For Opici’s sales team, the platform enhances productivity – reducing administrative tasks and allowing representatives to focus more on customer service, product education and business growth.
“We’re proud to continue our partnership with Opici Family Distributing, a company that represents both tradition and forward thinking,” said Sean Kiley, vice president of distributor partnerships at Provi, in the release. “Together, we’re helping ensure that distributors and retailers can work more efficiently and stay connected in an increasingly digital marketplace.”
