The Zero Proof, an online retailer and distributor of alcohol-free beverages, announced a national retail launch with Target, bringing a curated selection of zero proof wines and ready-to-drink (RTD) cocktails to Target stores nationwide.
Target launched with two Saint Viviana wines in January, followed by four additional products arriving in March 2026, according to the company.
Launched in January 2026:
Saint Viviana Sparkling Chardonnay
Saint Viviana Cabernet Sauvignon
Launching March 2026:
Oddbird Blanc de Blancs Wine
Oddbird GSM Red Wine
Lapo’s Non-Alcoholic Negroni
Lapo’s Non-Alcoholic Espresso Martini
“This partnership represents an important step forward for the non-alcoholic category,” said Sean Goldsmith, co-founder and CEO of The Zero Proof, in a news release. “Dry January introduces many people to alcohol-free options, but what we are seeing now is lasting behavior change. Target recognizes that moderation is becoming part of everyday life, and this collaboration makes exceptional non-alcoholic products easier to find.”
