Morales Beverage Group (MBG), Mexcor International’s distributor of beverages and spirits, announced the expansion of its partnership with B2B digital marketplace Provi. The collaboration brings an enhanced digital ordering experience to key MBG markets including Texas, California, Florida, Louisiana and South Carolina.
Hosted within Provi’s marketplace, MBG-1 (powered by Provi) brings MBG’s complete portfolio together in one branded digital destination, according to the company. Licensed retailers can now search MBG’s live catalog, connect directly with their sales reps and communicate orders through a single experience.
The digital experience also provides operational benefits for MBG’s sales team. Integrated CRM tools, order tracking and built-in communication features allow reps to manage accounts more efficiently, according to the company, spending less time on manual entry and more time building customer relationships. Distributors using Provi’s solutions have seen a measurable lift in order frequency and up to a 25% increase in average case volume for digital transactions.
“Our expanded partnership with Provi strengthens how we serve the trade,” said Eduardo Morales, CEO, Morales Beverage Group, in a news release. “It allows us to remove friction from the ordering process, increase visibility for our portfolio, and help our sales team stay focused on what matters most—relationships and service.”
“MBG continues to lead by example when it comes to adopting digital solutions that support both operational efficiency and customer experience,” added Sean Kiley, VP/GM, distributor partnerships at Provi. “Through this partnership, MBG is providing buyers and reps with a faster, more connected way to do business.”
The digital experience is now live across all participating MBG markets. For retailers looking to search products and communicate orders with their MBG sales rep, visit https://www.provi.com/provi-mbg.
