ReserveBar has appointed Laura O’Shaughnessy as its Chief Digital Officer.
In this role, she will be responsible for overseeing the online customer experience, marketing, revenue, data services, and e-commerce solutions, reporting directly to company president Derek Correia.
Coming to ReserveBar with extensive experience, O’Shaughnessy is a Director of Vroom and Acuity Brands and has most recently been a consultant focused on driving customer journey and satisfaction. Previously, for 11 years, she co-founded and was CEO of SocialCode, which provided brands with data-driven tools and teams to run marketing across social, digital, and e-commerce. She holds an MBA from the MIT Sloan School of Management and a bachelor’s in economics from the University of Chicago.
