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Timberlake is Bringing Sauza 901 to the Back Nine

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Justin Timberlake, founder of Sauza 901 Tequila, and brand partner Kevin Ruder drink cocktails on Sunday, July 19, during  the American Century Championship sponsored by Sauza 901, the official...

Justin Timberlake Partners with Sauza Tequila

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Movie and singing star brings a new tequila addition to popular Beam brand portfolio.

Rapper Drake Teases His Own Whiskey Launch

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What's hotter right now than musicians launching or becoming involved with alcohol brands? From Diddy and Cîroc, to JT and Sauza 901, to 2 Chainz and Jaegermeister, the music entertainment...

Interview: Talking Tequila with Justin Timberlake’s Personal Mixologist

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Celebrities have taken to the alcohol industry in recent years as both brand ambassadors and owners. From Diddy and Cîroc to Dan Akroyd and...

The Best Summer Cocktails: Tequila

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Welcome to our summer drinks guide. We’ve pored over hundreds of recipes to select the best cocktails of the 2015 season. The recipes are broken...

Washington Toasts the Film Independent Spirit Awards

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Actress Kerry Washington (Scandal, Django Unchained, Ray) attended the Film Independent Spirit Awards, where she toasted to 30 years of achievements in independent film with Sauza 901...

Tequila’s Rising Star

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What do George Clooney, Justin Timberlake, P Diddy, Carlos Santana and Sammy Hagar all have in common? They are all hitching their stars to...

Tequila’s Rising Star

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What do George Clooney, Justin Timberlake, P Diddy, Carlos Santana and Sammy Hagar all have in common? They are all hitching their stars to tequila, with category sales volume and revenues both enjoying robust growth.

Tequila’s New Revolution

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Fresh-tasting. Light. Versatility and mixability. More than just shots. These characteristics have helped the tequila category evolve into...

Tequila’s Rising Sun

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'€œTequila continues to grow in the U.S., and across the globe, as more people come to discover that...