The Original Pickle Shot (“TOPS”) is partnering with Republic National Distributing Company (RNDC) to represent the brand in most of its U.S. markets.
Late last year, in partnership with RNDC, TOPS made headway in Texas, Florida, Indiana, Louisiana and West Virginia, according to the brand, and now will be expanding into California, Arizona, New Mexico, Washington and South Carolina. TOPS is also entering the state of Ohio with partner Heidelberg Distributing Company. In total, TOPS is now available in 38 states and projected to be nationwide in all 50 U.S. states by the end of the year.
“The continuous growth of this partnership allows us to bring this unique and innovative product to more consumers across our markets,” said Jeff Pofer, SVP, managing director, SBD Spirits at RNDC, in a news release. “The Original Pickle Shot captures the essence of a beloved flavor and transforms it into a top-selling spirit, and we are excited to support its continued growth and success. Personally, I have always been a fan of bold and distinctive flavors, and this truly stands out. I look forward to seeing how our collaboration will elevate this exceptional brand.”
“I’ve been in this industry for more than 20 years, and I can honestly say I haven’t seen this much consumer and trade excitement for a new brand in a very long time – frankly, not since the early days of Patrón,” added TOPS CEO Laura Becraft. “With The Original Pickle Shot, we aren’t just building a brand, we’ve created an entirely new category.”
