NÜTRL Vodka Seltzer launched a new flavor: NÜTRL Strawberry. The new release comes as the second new flavor this year, according to the brand, following the launch of NÜTRL Lime.
“When innovating, strawberry is a tough flavor to get right. You risk skewing too seedy and bitter or too sweet,” said Chelsea Phillips, group vice president of innovation at Anheuser-Busch, in a news release. “With NÜTRL Strawberry, we’ve struck the right balance to deliver a refreshingly sweet, light tasting seltzer that is made with vodka and real fruit juice.”
“With the continued evolution of the category, consumers aren’t just looking for any seltzer these days. Instead, they’re in pursuit of the intersection between quality and flavor. That’s why they keep reaching for NÜTRL, making us one of the fastest growing seltzer brands on the market,” added Steve Wolf, marketing VP of Anheuser-Busch’s Beyond Beer Business Unit. “As the tastiest option out there, NÜTRL is all about delivering great tasting, fruit-forward choices for seltzer drinkers to enjoy with friends.”
