Southern Glazer’s Wine & Spirits (Southern Glazer’s) has announced a national distribution agreement for the Canadian market with Campari Canada. Effective April 1, 2025, this expansion will bring the supplier’s brands, including Aperol, Campari and Forty Creek, into Southern Glazer’s distribution network across Canada.
The agreement marks a formal alignment between Southern Glazer’s Wine & Spirits of Canada and Campari Canada, according to the company, building on the companies’ existing relationship in the U.S.
“This agreement represents an exciting milestone for both of our organizations,” said Wayne E. Chaplin, president and CEO, Southern Glazer’s, in a news release. “Campari’s premium brands, combined with Southern Glazer’s world-class sales expertise, create a powerful synergy that will elevate the beverage alcohol landscape in Canada.”
“We are thrilled to align with Southern Glazer’s in Canada to enhance the distribution of our brands nationwide,” added Ugo Fiorenzo, managing director, Americas, Campari Group. “Their best-in-class route-to-market strategy and execution excellence will help us reach more consumers and strengthen our footprint in this important market.”
