New Amsterdam Vodka has launched a new look featuring a new label, logo and icon, alongside the latest iteration of the brand’s ‘Find Your Wins’ ad campaign.
New Amsterdam’s updated packaging brings a fresh take on its cityscape logo, according to the spirit brand, with a refined brand mark and a focus on the signature New Amsterdam Blue. The new design aims to create a more recognizable presence on shelves.
Additionally, the new ‘Find Your Wins’ ad campaign is rolling out with :30, :15 and :06 spots across TV, digital and social, according to the brand. The ad campaign features a playful rivalry, a chase and a last-second elevator moment.
