Tom Holland’s alcohol-free beer brand, BERO, announced major retail rollout across Southern California. Following months of rapid growth—including nationwide launches with Target and Amazon—BERO will be rolling out on shelves at Sprouts, Albertsons Vons Pavilion, Gelson’s, Total Wine, BevMo, GoPuff, iconic LA venues like The Shrine and Erewhon.
John Herman, CEO and co-founder of BERO, said in a news release, “Southern California is a region at the forefront of culture, wellness and innovation, making it an exemplary market in BERO’s next stage of growth. From specialty retailers like Erewhon and Gelson’s to household names like Albertsons and Sprouts, we’re meeting consumers in this region where they already shop and providing a premium lifestyle brand that is earning more and more space in the beer aisle. Beyond presence with leaders in retail we are thrilled to partner with a leading distributor like Stone to help accelerate our presence in taste making bars, restaurants and hotels across the region meeting consumers where memories are made.”
As BERO’s first-ever grocery partner, Sprouts Farmers Market has played a pivotal role in introducing BERO to a wider consumer base, according to the brand.
“BERO is reshaping the way that consumers think about non-alcoholic beer,” said Brian Fried, General Manager for Stone Distributing, in the release. “We are excited to see the strong customer response in California for BERO right out of the gate. We are seeing that retailers want to showcase a brand that combines amazing taste with an inspiring brand story.”
Available in 6-packs and variety packs, BERO is available in 6-packs and variety packs.
