Coconut water brand Vita Coco has introduced the latest addition to its lineup of Vita Coco Treats: Orange & Creme. This launch follows the success of its debut Strawberries & Creme flavor last year.
“With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy,” said Jane Prior, chief marketing officer of The Vita Coco Company, in a news release. “After the incredible response to Strawberries & Creme, we wanted to provide consumers with another beloved flavor—one that brings a fresh twist to a timeless favorite. We’re so excited for everyone to try Orange & Creme!”
Vita Coco Treats’ latest flavor pairs orange zest with smooth vanilla notes, according to the brand. Orange & Creme is now available at retailers nationwide, as well as online at vitacoco.com, Amazon and select e-commerce platforms.
