After recently announcing distribution expansion across Texas, Outlaw Light Beer is once again announcing a new distribution partnership to cover the Great Lakes State. Outlaw Light is now available via Imperial Beverage to Michiganders.
“When we initially launched in early 2024, we were committed to expanding quickly across Michigan,” said Ari Opsahl, CEO of Tivoli Brewing Co, in a news release. “This marks an exciting milestone for us, and we’re proud to partner with an incredible distribution partner, making it easier for Michiganders to have access to the fresh and satisfying taste of Outlaw Light. It’s more than just a beer — it’s a tribute to tradition, resilience and many of the values Michiganians uphold.”
“We are thrilled to partner with Outlaw to expand their distribution throughout the state of Michigan,” added Joe Cekola of Imperial Beverage. “This partnership and support in this market has contributed greatly to the brand’s success in the western U.S. and its launch in Michigan. Since the brand’s introduction to the state in late October 2024, sales have been outpacing expectations, with their 12 and 24 pack 12-ounce cans leading the way. We look forward to continuing to grow the Outlaw brand together.”
