Wine & Spirits Wholesalers of America (WSWA) released new details for Access LIVE 2025, including an enhanced lineup of show highlights, an updated schedule of events and the announcement of major supplier sponsors.
Taking place February 3 – 6, 2025 at Gaylord Rockies Resort & Convention Center in Denver, Access LIVE will bring together professionals from across the global beverage alcohol sector—including wholesalers, importers, suppliers, retailers, media, influencers and service providers.
According to WSWA, new key highlights for the event include:
Innovative Educational Sessions
Industry leaders will deliver thought-provoking discussions, with topics and sessions to include:
- A Case for Moderation: In response to growing challenges of misinformation about alcohol consumption, WSWA Chairwoman Dina Opici will lead a conversation with Dr. Laura Catena, a Stanford-trained MD and fourth-generation Argentinian vintner. The session will provide science-based perspectives on moderate alcohol consumption and the industry’s ongoing advocacy efforts.
- Star-Studded Panel on Mezcal Innovation: A highlight of Access LIVE 2025 will be a panel featuring Aaron Paul and Bryan Cranston, stars of Breaking Bad, who will share their journey with Dos Hombres Mezcal. Known for their dynamic partnership, Paul and Cranston will share the inspiring story behind building their mezcal brand from the ground up. From sustainability to community impact and the role of regulated distribution, the discussion will offer key insights into brand growth and consumer engagement.
- SipSource Data: SipSource Analysts Danny Brager and Dale Stratton will return to deliver the much anticipated and highly requested SipSource Trends Update, featuring the latest data and projections for 2025.
- Wholesaler Power Hours:
- Market Drivers: Wholesale Leaders Blazing a Path to Success
- Finding Success in Franchise States
- Finding Success in Control States: A Deeper Dive on How to Succeed within A Public-Private Partnership
Supplier and Sponsor Activations
New sponsors, including Jose Cuervo and Finlandia Vodka will feature unique activations and interactive experiences throughout the event, according to WSWA. Wines of Sicilia will feature many wines from their region at the opening reception.
Bartender Spotlight
Five “Star-tenders” will be featured at bars during the opening reception showcasing their creativity and crafting unique cocktails, according to WSWA. Experience craft beverages from Tiffanie Barriere, Nacho Jimenez, Leo Robitschek, Christine Wiseman, and Pamela Wiznitzer.
Guest Performances
Hear Robert “Kool” Bell and Kool & the Gang at the TASTE reception; Tempters THC Seltzers, a presenting sponsor, is bringing rising country artists Willie Jones and FILMORE to perform during the Celebrate LIVE and DJ Irie to keep the music going during Ovation LIVE, according to WSWA.
Expanded Product Sections
New this year will be the Japan Product Pavilion, showcasing Japanese whisky, spirits, sake, liqueurs and more, according to WSWA. There will be a greater wine presence, with a wide variety of top-producing, unique wines from across the globe. And returning to the show is the Hemp Beverage Neighborhood—the expanded area will feature new and innovative brands and products.
SipSource Data Center
New this year is the SipSource Data Center and “Analysts Zone” on the showroom floor, according to WSWA. Attendees will have the opportunity to engage with SipSource experts for informative, interactive, live sessions and data demos!
The Hub
The center of the exhibit hall returns with Mixology Workshops, the wholesaler-powered Brand Building Bar, content creation featuring videos captured by Pour Agency and product and lifestyle photos shot by The Apartment Creative Studio.
Wine & Spirits Tasting Competition Powered by The Tasting Alliance
This blind tasting competition rewards excellence in taste and provides opportunities for both established and emerging brands to garner recognition that will enhance their visibility during the show and establish enduring credibility for their products. New this year: after the competition, 10 winners will advance to the 2025 San Francisco World Spirits Competition, according to WSWA.
Attendees can view the full 2025 Access LIVE schedule of events here: https://accesslive.wswa.org/schedule.
