Budweiser has launched its 2024 holiday cans, featuring the Budweiser Clydesdale hitch alongside a Labrador dog delivering beer against a wintery backdrop.
These images are meant to build on visuals from Budweiser’s 2024 Super Bowl ad reimagined for the holiday season.
Budweiser’s 2024 limited-edition holiday 12-oz. cans are available everywhere Budweiser is sold, starting November 18 through January.
Budweiser’s longstanding holiday tradition dates back to the mid-1950s when the Clydesdales were first featured on limited-edition and seasonal bottles, cans and packaging. The tradition continues with the return of the annual holiday cans.
The cans also include a QR code, offering those 21+ a chance to win a VIP brewery tour in St. Louis. This includes a meet and greet with the Clydesdales, and vintage-inspired prizes.
