American wine brand 90+ Cellars just launched its first alcohol-free wines from France.
The wines, a Sparkling Brut and Sparkling Rosé, are made using traditional winemaking methods, according to the company. To finish the wines, the alcohol is removed through reverse osmosis, a technique designed to preserve the aromas and flavors. The two sparkling varieties are low in calorie as well as sugar, and are offered at $12 per bottle.
“Whether you’re dabbling in the ‘sober curious’ movement, or abstaining from alcohol entirely, we want to ensure 90+ Cellars has a product to fit your lifestyle,” said Alexandra Shaughnessy, wine director at 90+ Cellars, in a statement. “Making wine accessible to everyone is in our DNA and it starts with listening to our customers, who nowadays are turning to alcohol alternatives more often.”
Adapting to Changing Consumer Preferences
With less than 0.5 percent alc/vol and only 25 calories per serving, 90+ Cellars’ non-alcoholic sparkling wines are sourced from a highly acclaimed winery partner in the South of France. The Brut is made from Souvignier Gris grapes and has notes of citrus, stone fruit and honeysuckle. The Rosé is made from Grenache grapes and has notes of strawberries and raspberries, according to the company.
“Drinking culture, especially in younger generations, is changing,” Shaughnessy added. “And while the low abv/no alcohol market has been predominantly owned by the beer industry, nonalcoholic wines are gaining popularity, and are expected to rise 7 percent globally through 2027. This growing interest, in addition to the meteoric rise in sparkling wine consumption in recent years, makes us believe this is the perfect time to enter the market with delicious, everyday-priced dealcoholized sparkling wines.”
90+ Cellars’ non-alcoholic Sparkling Brut and Sparkling Rosé will be available for purchase online nationally and on the shelves in over 15 markets across the U.S., including Colorado, Delaware, Georgia, Illinois, Kansas, Maine, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Tennessee, Texas, Vermont, Washington D.C. and Wisconsin.
