Inspired by Tom Holland’s UK roots, alcohol-free beer brand BERO is entering one of the fastest-growing beverage categories in the U.S.
BERO comes to life through the shared partnership of Tom Holland, CEO John Herman, consumer-led fund Imaginary Ventures and WME. Herman brings with him over 20 years of experience driving successful growth in consumer-focused categories, the company states, most recently within beverage as President of Nutrabolt – the makers of the C4 Energy.
The line features three varieties of classic beer styles:
- Kingston Golden Pils – Named after Tom’s hometown – Kingston Upon Thames – this is a take on the crisp European Pils.
- Edge Hill Hazy IPA – Named for Tom’s school where so many memories and lessons took place, this New-England style brew is hop-forward.
- Noon Wheat – Named after Tom’s beloved schnauzer, the wheat is cloudy and classic with a citrus finish.
“For me, BERO is personal. After two years on my sobriety journey, I wanted to create something that reflected my lifestyle and values,” shared Holland in a news release. “This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest. BERO delivers the taste and experience of a great brew, and never asks you to settle for less.”
BERO is available for purchase and nationwide shipping at BERObrewing.com, the company states. The alcohol-free beer will also be rolling out early next year across Target stores nationwide. The 12 oz. cans will come in a range of pack sizes, including:
- 6-packs – Single Flavor ($15.98)
- 12-packs – Single Flavor ($29.98) and Variety ($33.50)
- 18-packs – Single Flavor ($44.98)
- 24-packs – Single Flavor ($54.98)
