Monster Energy has revealed the newest addition to its Ultra lineup: Vice Guava, a zero sugar energy.
The company has also announced that rapper French Montana has joined the Monster family as the newest ambassador for the Ultra brand.
“You already know what it is, Ultra Guava is Montana Guava. It’s a lifestyle and Montana represents a certain lifestyle,” says French Montana. “That’s why I’m out here making it flow with Ultra Guava and joining the Monster Energy fam.
“This Guava joint is so fire, you take a sip and it’s 12 o’clock, you’re kicking back on a beach chair with a pink umbrella in your cup,” he adds.
The recording artist stars in a commercial and a series of digital content pieces for the new flavor.
“Monster Ultra Vice Guava brings a fresh endless summer vibe to the Ultra family,” says Dan McHugh, global CMO of Monster Energy.
“We wanted to create a product that not only delivers the full flavor and energy our fans love but also provides a refreshing, zero sugar option to fuel their passion,” he adds. “Ultra Vice Guava hits the mark with its blast of guava flavor and iconic Monster kick.”
Monster Energy Ultra Vice Guava joins the existing Ultra line-up, including Zero Ultra, Fantasy Ruby Red, Sunrise, Strawberry Dreams, Peachy Keen, Violet, Paradise, Watermelon, Red, Blue, Rosá and Fiesta Mango.
Ultra Vice Guava is now available in 16-oz. cans at retailers nationwide.
