Premium alcohol-free beverage brand Haus of Babylon launched Babylon Spritz, a no-alcohol aperitif that features similar bitterness and complexities of a traditional aperitif such as an Aperol Spritz or Negroni.
With an MSRP of $36, Babylon Spritz is the brand’s first endeavor into the alcohol-free distilled drinks space. The new beverage features Middle Eastern ingredients such as cardamom, hibiscus and notes of tamarind, the brand states. Unlike other non-alcoholic aperitifs, Babylon Spritz uses an artisanal distilling process that produces the same complex mouthfeel of a familiar spirit, longevity on the palate and won’t dilute with ice. At 0% ABV, Babylon Spritz is also 100% vegan, gluten-free and low in calories.
“After searching for an elevated non-alcoholic cocktail choice in Dubai, I found it difficult to find anything that wasn’t just a sugary sweet mocktail,” said Haus of Babylon founder Annabel Arcari-Bowler in a news release. “Having been born in Malawi, lived on four continents, and spent my life traveling the globe for work and family, I grew an appreciation for the beauty of how blending cultures can create something truly extraordinary. Now, with the launch of our Babylon Spritz, I’m proud to offer consumers a luxurious adult aperitif that is able to transport you to exotic lands and delivers an authentically sophisticated drinking experience without alcohol.”
Haus of Babylon is available now in 750-ml. bottles across the U.S. and Canada in select retailers, restaurants and bars.
