InvestBev, a private equity firm in the adult beverage industry, just invested in Sèchey, an alcohol-free curator and product line. This partnership with InvestBev will enhance Sèchey’s market presence in the no-alcoholic beverage space, expanding its product line, improving distribution channels and elevating its marketing efforts, according to InvestBev.
“We are thrilled to support Sèchey in their mission to redefine the non-alcoholic beverage industry. Emily’s commitment to quality and innovation aligns perfectly with our vision at InvestBev,” said Brian Rosen, founder and general partner at InvestBev, in a news release. “We believe that with our industry expertise and strategic resources, Sèchey will continue to set new standards and achieve remarkable growth.”
Sèchey has seen rapid growth in recent years by curating leading no- and low-alcohol brands from its flagship location in Charleston, South Carolina. Sèchey also recently partnered with Target as they dedicated a section of the adult beverage aisle to the alcohol-free category.
“We are excited to partner with InvestBev, a firm with a deep understanding of the beverage industry and a track record of successful investments,” said Sèchey’s CEO, founder and chief curator, Emily Heintz, in the release. “This investment is a testament to the hard work of our team and the growth of the no alcohol category as more consumers gravitate towards healthier options. We look forward to leveraging InvestBev’s expertise to drive our next phase of growth.”
