Southern Glazer’s Wine & Spirits (Southern Glazer’s) just announced a renewal and expansion of its distribution agreement with Freixenet Mionetto USA (FXMUSA), a sparkling wine importer with a portfolio of Cava, Prosecco, Sekt, Champagne, Crémant, Sonoma, Alcohol-Removed and other fine wines, effective September 1, 2024.
Southern Glazer’s began its relationship with Mionetto USA in 2006 and expanded its alignment nationally to 33 markets in 2018, the distributor states. With this latest agreement, Southern Glazer’s will be adding the Freixenet, Segura Viudas and Gloria Ferrer brands to 18 of those markets while renewing the relationship in all 33.
“With the expansion of our current alignment, we will redeploy our team in a more efficient fashion and execute brand strategies with greater consistency and uniformity across sales channels,” said Enore Ceola, CEO, FXMUSA, in a news release. “This allows us to meet trade and consumer demands, in terms of accessibility and consumption occasions.”
“I’m proud of our long-standing, mutually successful relationship with FXMUSA,” said Wayne E. Chaplin, CEO, Southern Glazer’s, in the release. “We fully embrace their team’s values and vision, and are looking forward to supporting their continued growth for years to come.”
FXMUSA states that it will continue investing in sparkling wine and building new brands.
