Hard kombucha brand Boochcraft is expanding distribution into the Chicago metropolitan area as well as the broader Illinois market through a new partnership with Heartland Beverage. This collaboration will focus on Chicagoland and several suburban metro markets, bringing Boochcraft’s portfolio to even more consumers starting in July, the company states.
“Partnering with a top-tier distributor like Heartland Beverage enables us to give Boochcraft the dedicated focus it deserves in key markets such as Chicago, while simultaneously ensuring we can effectively serve national grocery retailers across Illinois,” said Jeremy Olson, Boochcraft’s Vice President of Sales, in a news release. “Heartland Beverage shares Boochcraft’s passion for quality and innovation, making them an ideal partner for this next phase of growth. Together, we are poised to elevate the hard kombucha experience for consumers across Illinois. This collaboration marks a significant milestone in our route to market optimization strategy.”
“As a pioneer in bringing hard kombucha to Chicago and Illinois, I’ve seen the excitement around this drink. Trying Boochcraft in 2019, I was impressed by their taste and quality. Boochcraft can captivate both kombucha fans and newcomers alike. This partnership reflects our shared vision for better-for-you products and dedication to quality,” said Brian Kerby, Heartland Beverage president and founder, in the release.
Boochcraft is now available at major retailers, restaurants and bars throughout Illinois, as well as through local delivery services and select grocery stores, the company states.
