Alcohol-free beverage brand Hoplark just launched a 0 alcohol, 0 calorie Mexican Lager-Style brew.
To celebrate the new brew, Hoplark has partnered with Miche Mix, a Michelada mix company from Mexico, to bring this limited-edition beverage to life throughout the month of July, the company states. This includes an attempt to create the world’s largest N/A Michelada – the Hop-alada – at the celebration of tacos known as Westword Tacolandia in Denver on July 13th.
Drawing Inspiration From a Unique Ingredient
The inspiration for the Mexican Lager-Style began with an idea from a team member to use cornsilk in a hop water brewing process. This unique ingredient imparts the distinctive qualities of a lager, resulting in a drink that captures the essence of Mexican beer while remaining alcohol and calorie-free, the company states. The resulting beverage offers an aroma of corn, spicy peppers, honey and crackers, along with tasting notes of corn, grain, herbal and floral hops, and a hint of citrus.
Throughout July, Hoplark and Miche Mix will share a series of Michelada recipes to showcase the versatility of the new brew. Additionally, the partnership will be highlighted at the Westword Tacolandia Event on July 13, 2024, in Civic Center Park, Denver, where they will attempt to create the world’s largest N/A Michelada – the Hop-alada, according to the company.
Hoplark’s Mexican Lager-Style can be found on their official product page.
