Wine & Spirits Wholesalers of America (WSWA)’s Access Craft Advisory Council last week released Volume 03 of the wine and spirits industry’s first Distribution Playbook. The playbook offers a comprehensive look into successful craft brands with trade insight and information from owners and operators.
The digital playbook is free and available for download at WSWA Access Distribution Playbook.
The 120+ page playbook is filled with material from leading craft brand owners and distributors on how craft, startup and small production wine and spirits brands can compete, scale and win in the U.S. marketplace, WSWA states. Throughout the playbook, members of the WSWA Access Craft Advisory Council and industry experts share best practices and tips that are leading to impressive growth both on- and off-premise.
“U.S. consumers have more access to cutting-edge products than ever before,” said WSWA president and CEO Francis Creighton in a news release. “American wholesalers work with craft and established brands to create access, and the new volume of our playbook illustrates our commitment to helping entrepreneurs get to market and get their product in front of consumers.”
The Playbook builds on the foundation set by the craft wholesaler advisors and brand representatives who collaborated and contributed content to 2021’s Volume 01 and 2023’s Volume 02, WSWA states. The playbook is a compilation of their ideas, shared experiences, sage advice and straightforward accounts of what it takes to build a brand, get to market and connect with consumers.
