Absolut is officially announcing its brand partnership with artist and businesswoman Paris Hilton and her next-gen media company, 11:11 Media, as they bring back the Cosmo in culture through a new drinkware line.
The Absolut x Paris Hilton Cosmo Collection is a new blush pink Cosmo-inspired drinkware line available exclusively on Amazon, the company states. Building on Paris’ cookware line, the collection marks Paris’ first foray into drinkware that includes three styles of short-stemmed, hand-blown martini glasses available in a set of two ($29), as well as an insulated pink cocktail shaker with gold accents and a gold jigger ($25).
“From teaming up with Absolut for my first live show last summer through personal celebrations and professional events this year, I’m so excited to announce my new drinkware line designed to be enjoyed with an Absolut Cosmo,” said Paris Hilton, CEO of 11:11 Media, in a news release. “Let’s live our best life this summer by bringing the Cosmo back – whether entertaining at home or at one of my upcoming shows.”
“The Absolut Cosmo is an iconic cocktail for a reason, and with its latest resurgence, we’re thrilled to be partnered with Paris Hilton to bring the timeless allure of the cocktail to life through this new drinkware collection,” said Matt Foley, VP of Marketing, Absolut, in the release. “As a brand born to mix, Absolut looks forward to bringing people together this summer over Cosmo-inspired celebrations.”
