Founders All Day IPA, originally launched in 2009 and today one of the leading craft beers, has undergone a rebranding.
This is the product’s first brand refresh since 2011.
Updating the look and feel of All Day — a fan-favorite which now makes up 50% of Founders’ production volume — was a two-year process.
The new branding still features design notes recognized by fans (like the Woody Wagon) while providing more color and simplicity, the company says. The rebranding hopes to create a more accessible appearance.
This updated packaging has begun hitting shelves at retailers nationwide. The beer itself remains unchanged.
