At the confluence of the celebrity alcohol brand and ready-to-drink (RTD) trends is Sprinter, a new canned vodka soda line from Kylie Jenner. It’s made with vodka, sparkling water and real fruit juice, and available in four flavors: Black Cherry, Peach, Grapefruit and Lime
Jenner tapped Chandra Richter, a female beverage development expert with more than 20 years of industry experience and a PhD in molecular biology, to serve as Head of Product Development and Operations at Sprinter. After more than a year of taste testing, the duo landed on the final flavors in a 100-calorie, 4.5% ABV canned vodka soda made with real fruit juice and no added sugar.
Sprinter rolls out in an 8-can variety pack for a suggested retail price of $19.99. It launches nationwide on March 21.
