Absolut has entered the Ready-to-Serve (RTS) category with its new Absolut Cocktails line, launching with the flavors Vodka Mojito and Raspberry Lemonade.
“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to officially enter into the Ready-to-Serve space,” says Reshma Dhati, Senior Brand Director of Marketing. “We’re giving time back with family and friends, without sacrificing on the bar-quality cocktails that Absolut is known for.”
Through consumer research, Absolut saw strong performance with Raspberry Lemonade and Vodka Mojito cocktails, the company says. In the flavored vodka space, Vodka Lemonades perform strongly in the market and a signature cocktail that the brand is mixed with.
These RTS cocktails are 15% ABV. Both come in a multi-serve format: five servings per bottle.
Vodka Mojito Cocktail combines the brand’s vodka with natural lime and mint flavors and simple syrup. Garnish with mint.
Raspberry Lemonade Cocktail combines brand’s vodka with natural raspberry and lemon flavors and simple syrup. Garnish with raspberries and lemon wedge.
Absolut’s Ready-to-Serve Cocktails are now available nationwide in 750-ml. bottles for a suggested retail price of $18.99 each.
