New for 2024, Seagram’s Escapes Refreshers will join the Seagram’s Escapes family offering consumers a FMB option sweetened with cane sugar and real fruit juice, the company states.
Launching in 15 inaugural markets as a tropical series, Seagram’s Escapes Refreshers will feature 5% ABV and differentiated package design appealing to male and female consumers. The brand says they expect to attract Gen Z and Millennials with Seagram’s Escapes Refreshers line-up.
“Our team conducted extensive research and determined that consumers are seeking highly refreshing beverage options with natural ingredients,” said Jaime Polisoto, Seagram’s Escapes Brand Director, in a news release. “With this in mind, we developed Refreshers – a perfectly sweet beverage with a clean finish and the great taste fans expect from Seagram’s Escapes.”
Sold in 12-pack slim 12 oz. can variety packs and 24-pack club varieties, Refreshers are debuting in the following flavors:
- Strawberry Aacai
- Pineapple Cherry
- Mango Orange
- Kiwi Lime
Strawberry Acai will also be offered in 7.5 oz. cans to drive trial and a larger 23.5 oz. will be available year-round for the convenient store channel, the company states. Select varieties will also be offered in 6-pack 11.2 oz. bottles.
Seagram’s Escapes Refreshers will launch in the following 15 states: Delaware, Florida, Georgia, Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia and Wisconsin.
