2021 was still a tough year for on-premise operators, as they got back to business following the Covid-19 shutdowns. And many rose to the new challenges brought on by the pandemic, showing ingenuity with their beverage programs, and the ability to pivot with the constant changes.
If your company has a unique and successful beverage program, enter The 2022 BevX Awards. This competition celebrates full-service chain restaurants for their beverage program’s creativity, originality and impact on sales and profitability. Winners demonstrate superior marketing support, staff training and overall commitment to their beverage initiatives.
As with 2020, this was no ordinary year, and we recognize the hurdles that the on-premise industry continued to face in 2021. So in evaluating the entries this year, we will consider pandemic-related changes and challenges and how bar and restaurant responded to them with their beverage programs.
Entries are due April 8. Winners will be announced in an upcoming issue of Cheers, with the Overall Winner appearing on the cover. For more information and to submit your entry, visit Beverage Excellence Awards
