In this latest On & Off podcast episode, Editors Melissa Dowling and Kyle Swartz are joined by colleague Marina Velez, senior product manager, data & insights, for The Beverage Information & Insights Group. Velez talks about the dominant alcohol trends from the pandemic, and reflects on which trends she believes will continue with consumers even as Covid-19 recedes. Next the group discusses the rum category, whether it’s growing or shrinking, plus the leading brands and cocktails. Velez even shares the backstory of her family’s famous coquito recipe — a flavorful, boozy treat!
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[…] number of consumer trends have propelled rum sales this […]