Tapping into the booming trend of RTDs, Crown Royal Ready to Drink cocktails have hit the market.
The initial lineup includes three flavors: Washington Apple, with Crown Royal whisky, apple and sparkling cranberry flavors; Whisky & Cola, with Crown Royal and cola; and Peach Tea, with Crown Royal, peach flavor and brewed tea.
Now available nationwide, Crown Royal Ready to Drink cocktails have a suggested retail price of $14.99 per 4-pack and $3.99 per single can. They are 7% ABV.
“There’s an increasing interest in ready to drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar,” says Nicky Heckles, VP of Crown Royal. “Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready to drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavors we all know and love.”
