Mezcal brand El Silencio has partnered with Southern Glazer’s Wine & Spirits to establish a presence in 44 U.S. markets.
This includes new key markets for the brand such as New York, Florida and Colorado. Currently, El Silencio is distributed in 12 states.
The brand first hit the market four years ago.
“The explosive success of Silencio has, to a great degree, been the result of a phenomenal collaboration with Southern Glazer’s since our company’s inception,” says Fausto Zapata, co-founder and CEO of El Silencio. “Their visionary leadership and the caliber of its team not only make Southern Glazer’s the juggernaut that they are, but also the perfect partner and ally for El Silencio in achieving our long term growth plans.”
The agreement comes at the heels of El Silencio successfully closing a Series B round with a private equity group earlier this year. Though details of the deal are being kept confidential, it positions El Silencio to fuel the growth provided by the national distribution agreement with Southern Glazer’s, the company says.
