Our annual Advertising and Promotion Awards recognize the best design and execution of branded content developed by the beverage alcohol industry.
Editorial staff of Beverage Dynamics and Cheers magazines judged numerous entrees, and picked out the most-impressive campaigns. Winners in 2017 included spirits, wine and beer brands that created marketing campaigns — physical, digital and video — that reached consumers this past year.
If you’re a marketer or advertising agency in the beverage alcohol industry, and you do not see your brand(s) represented, keep an eye out for March/April 2018 issue of Beverage Dynamics for info on how to enter next year’s competition. To all those who did take part in 2017, we salute your creativity and thank your continued participation.
Best Overall Cross-Category Campaign
FIRST
Brand: Heaven Hill Distillery Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: David Muldoon Art Director: Tim Schoenbaechler
SECOND
Brand: Jack Daniel’s Tennessee Honey Company Name: Brown Forman Marketing Director: Casey Nelson Brand Manager: Alicia Johnson Agency: FCB RED Creative Director: Quanah Humphreys and Miguel Mayen Copywriter: Will Sharpe Art Director: Taylor Slyder and Matt Parris Account Supervisor: Ky Anderson
THIRD
Brand: Jack Daniel’s Tennessee Whiskey Company Name: Brown Forman Marketing Director: Laura Petry Brand Manager: Chuy Ostos Agency: FCB Red Creative Director: Quanah Humphreys / Miguel Mayen Copywriter: Will Sharpe Account Supervisor: Ky Anderson
Product Packaging
Redesigned Label Or Packaging
FIRST
Brand: CK Mondavi and Family Company Name: C. Mondavi & Family Marketing Director: Mark Koppen, VP Marketing Brand Manager: Pam Novak Agency: Swig Studio
SECOND
Brand: Dead Guy Ale Company Name: Rogue Ales & Spirits Marketing Director: Dharma Tamm Creative Director: Hagen Moore
THIRD
Brand: Castello del Poggio Company Name: ZONIN1821 Marketing Manager: Jelena T. Meisel Creative Agency: PIC – People Ideas & Culture
New Product Packaging
FIRST
Brand: MYX Sinner Company Name: MYX Beverage LLC Marketing Director: Paul Beleckas Brand Manager: Michael Sylvester Creative Director: Itamar Cohen Art Director: Peter Reaske
SECOND
Brand: RumChata MiniChatas Company Name: RumChata Marketing Director: Ed Moser Agency: Hot In The Kitchen Creative Director: Joe Ortmeyer
THIRD
Brand: Ame Du Vin Company Name: Opici Wines Marketing Director: Mike Wolff Brand Manager: Amanda Panicali Creative Director: Rick Kinon Art Director: Rick Kinon
In-Store Displays
Shelf Talker
FIRST
Brand: Vin Vault Company Name: E. & J. Gallo Winery Brand Manager: Andrew Meissner Agency: A.P. Keaton Creative Director: Nick F. Park
SECOND
Brand: Collingwood Whisky Company Name: Brown-Forman Brand Manager: Heather Howell Agency: PriceWeber Creative Director: Carolyn Moses Copywriter: Robert Trinkle and Mel Bryant Art Director: Carolyn Moses
THIRD
Brand: Korbel California Champagne Company Name: Brown-Forman Brand Manager: Todd Kennedy Agency: PriceWeber Creative Director: Carolyn Moses Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
Case Card
FIRST
Brand: Jack Daniel’s Tennessee Fire Company Name: Brown Forman Marketing Director: Casey Nelson Brand Manager: Emma Gardner Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Nathan Grundhauser Account Supervisor: Ky Anderson
SECOND
Brand: The Federalist Company Name: Terlato Wines Marketing Director: Jamie Wideman Brand Manager: Drew Stephen Agency: Home
THIRD (Tie)
Brand: Banfi Chiantis Company Name: Banfi Vintners Marketing Director: Juan Vega Brand Manager: Sandra Krut Creative Director: Colette Wild Copywriter: Susan Nocella Graphic Designer: Susan Nocella
THIRD (Tie)
Brand: Canadian Mist Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Robert Trinkle Art Director: Carolyn Moses Account Director: Robert Trinkle
Multi-Case Floor Display
FIRST
Brand: Jim Beam / Pinnacle Vodka / Cruzan Company Name: Beam Suntory Marketing Director: Shannon Eagle Brand Manager: Jen Draper, Kelly Morgan and Katie Byrd Agency: Sellr
SECOND
Brand: Jack Daniel’s Company Name: Brown-Forman Marketing Director: Kristine Erwin Brand Manager: Grant Adams Agency: ImageSeller LLC
THIRD
Brand: Jack Daniel’s Company Name: Brown-Forman Marketing Director: Kristine Erwin Brand Manager: Grant Adams Agency: ImageSeller LLC
Floor Or Bin Rack
FIRST
Brand: The Dalmore Company Name: Whyte and Mackay Ltd Brand Manager: Eliza McClure Agency: A.P. Keaton Creative Director: Nick F. Park Art Director: Nick Castanheira
SECOND
Brand: Woodford Reserve Company Name: Brown-Forman Marketing Director: Ryan Cooper Brand Manager: Diana Brey Agency: ImageSeller LLC
Off-Premise Signage
FIRST
Brand: Louis XIII Time Collection Window Displays Company Name: Remy-Cointreau USA Inc. Brand Manager: Pierre-Antoine Bollet Agency: A.P. Keaton Creative Director: Nick F. Park Art Director: Nick Castanheira
Sales & Promotion Items
Poster
FIRST
Brand: Jack Daniel’s Tennessee Honey Company Name: Brown Forman Marketing Director: Casey Nelson Brand Manager: Alicia Johnson Agency: FCB RED Creative Director: Quanah Humphreys and Miguel Mayen Copywriter: Will Sharpe Art Director: Taylor Slyder and Matt Parris Account Supervisor: Ky Anderson
SECOND
Brand: Canadian Mist Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
THIRD
Brand: Jack Daniel’s Tennessee Fire Company Name: Brown Forman Marketing Director: Casey Nelson Brand Manager: Emma Gardner Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Nathan Grundhauser Account Supervisor: Ky Anderson
Sales Brochure Or Sell Sheet
FIRST
Brand: Castello del Poggio Company Name: ZONIN1821 Marketing Manager: Jelena T. Meisel Creative Agency: PIC – People Ideas & Culture
SECOND
Brand: Jack Daniel’s Single Barrel Company Name: Brown Forman Marketing Director: Ana Kornegay Brand Manager: Grant Adams Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Nathan Grundhauser Account Director: Shannon Fanelli
THIRD
Brand: Heaven Hill Distillery Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: In-House Creative Services Art Director: Tim Schoenbaechler
Brand: Coopers’ Craft Company Name: Brown-Forman Marketing Director: Ryan Cooper Brand Manager: Lindsay Engle Agency: ImageSeller LLC
THIRD
Brand: El Jimador Tequila Company Name: Brown-Forman Marketing Director: Taylor Toms Brand Manager: Jennifer Simmonds Agency: ImageSeller LLC
Other Premium Item
FIRST
Brand: Jack Daniel’s Tennessee Fire Company Name: Brown-Forman Marketing Director: Christina Gustavson Brand Manager: Emma Gardner Agency: ImageSeller LLC
SECOND
Brand: Early Times Bottled In Bond Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Laurabeth Schmidt Account Director: Robert Trinkle
Print Advertising
Consumer Print Ad
FIRST
Brand: Korbel California Champagne Company Name: Brown-Forman Brand Manager: Todd Kennedy Agency: PriceWeber Creative Director: Will Cauthen Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
SECOND
Brand: Korbel California Champagne Company Name: Brown-Forman Brand Manager: Todd Kennedy Agency: PriceWeber Creative Director: Carolyn Moses Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
Consumer Print Campaign
FIRST
Brand: Elijah Craig Small Batch Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: Chris Gardner Art Director: Annie Barch Associate Creative Director: Tyler Dunn
Holiday Or Special Ad
FIRST
Brand: RumChata Company Name: Agave Loco, LLC Marketing Director: Ed Moser Agency: In-House Creative Director: Charlie Maas Art Director: Katie Dixon
Trade Print Ad
FIRST
Brand: Castello del Poggio Company Name: ZONIN1821 Marketing Manager: Jelena T. Meisel Creative Agency: PIC – People Ideas & Culture
Traditional Advertising (Non-print)
Outdoor Or Transit Ad
FIRST
Brand: RumChata Company Name: Agave Loco, LLC Marketing Director: Ed Moser Agency: In-House Creative Director: Charlie Maas Art Director: Jess Garcia Robles
SECOND
Brand: BuzzBallz Company Name: BuzzBallz/Southern Champion Marketing Director: Tia Wines Agency: In-House Creative Director: Merrilee Kick Artist: Mychal Diaz
THIRD
Brand: Canadian Mist Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Carolyn Moses Copywriter: Mel Bryant Art Director: Carolina Barboza Account Director: Robert Trinkle
Television Commercial
FIRST
Brand: Evan Williams Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Chris Ratterman Agency: XenoPsi Creative Director: Shaun Samson Copywriter: Judd Cherry Art Director: Skylar Nielsen, Director Producer: James Jolly
SECOND
Brand: FrappaChata Company Name: Agave Loco, LLC Marketing Director: Ed Moser Agency: Burger Films Creative Director: Charlie Maas
Special Video
FIRST
Brand: Evan Williams Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Chris Ratterman Agency: XenoPsi Creative Director: David Muldoon Copywriter: Judd Cherry Art Director: Patrick Winfield Associate Creative Director: Tyler Dunn Art Supervisor: Annie Barch
SECOND
Brand: Heaven Hill Distillery Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: David Muldoon Art Director: Tyler Dunn Director: Ruedi Hoffman
THIRD
Brand: Korbel California Champagne Company Name: PriceWeber Brand Manager: Todd Kennedy Agency: PriceWeber Creative Director: Clint Martin and JC Thorpe Copywriter: Alexa Bacon and Robert Trinkle Art Director: Clint Martin and JC Thorpe Account Director: Robert Trinkle
On-Premise
Table Tent
FIRST
Brand: Early Times Bottled In Bond Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Account Director: Robert Trinkle
SECOND
Brand: Jack Daniel’s Tennessee Honey Company Name: Brown Forman Marketing Director: Casey Nelson Brand Manager: Alicia Johnson Agency: FCB RED Creative Director: Quanah Humphreys and Miguel Mayen Copywriter: Will Sharpe Art Director: Taylor Slyder and Matt Parris Account Supervisor: Ky Anderson
THIRD
Brand: Canadian Mist Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
On-Premise Signage
FIRST
Brand: Absolut Elyx Company Name: Pernot Ricard Brand Manager: Steffin Oghene Agency: A.P. Keaton Creative Director: Nick F. Park
SECOND
Brand: Coopers’ Craft Company Name: Brown-Forman Marketing Director: Ryan Cooper Brand Manager: Lindsay Engle Agency: ImageSeller LLC
THIRD (Tied)
Brand: el Jimador Tequila Company Name: Brown-Forman Marketing Director: Taylor Toms Brand Manager: Jennifer Simmonds Agency: ImageSeller LLC Creative Director: Lindsay Kisloski
THIRD (Tied)
Brand: Brinley Gold Shipwreck Rum Company Name: Opici Wines Marketing Director: Mike Wolff Brand Manager: Larry Neuringer Creative Director: Rick Kinon Art Director: Rick Kinon
Promotional Glassware
FIRST
Brand: Chambord Liqueur Company Name: Brown-Forman Marketing Director: Taylor Toms Brand Manager: Sean Wachsman Agency: ImageSeller LLC
SECOND
Brand: Castello del Poggio Company Name: ZONIN1821 Marketing Manager: Jelena T. Meisel Creative Agency: PIC – People Ideas & Culture
Promotional Barware
FIRST
Brand: Old Forester Company Name: Brown-Forman Marketing Director: Ryan Cooper Brand Manager: Lindsay Engle Agency: ImageSeller LLC
SECOND
Brand: Coopers’ Craft Company Name: Brown-Forman Marketing Director: Ryan Cooper Brand Manager: Lindsay Engle Agency: ImageSeller LL
THIRD
Brand: Early Times Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
Tap Handle
FIRST
Brand: Rogue Magnetic Tap Handle Company Name: Rogue Ales & Spirits Marketing Director: Dharma Tamm Creative Director: Hagen Moore
Coaster Or Cocktail Napkin
FIRST
Brand: Collingwood Whisky Company Name: Brown-Forman Brand Manager: Heather Howell Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Clint Martin Account Director: Robert Trinkle
SECOND
Brand: Early Times Bottled In Bond Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Clint Martin Account Director: Robert Trinkle
THIRD
Brand: Jack Daniel’s Tennessee Whiskey Company Name: Brown Forman Marketing Director: Laura Petry Brand Manager: Chuy Ostos Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Josh Johnson Account Supervisor: Ky Anderson
Bartender Training
FIRST
Brand: Jack Daniel’s Tennessee Whiskey Company Name: Brown Forman Marketing Director: Ana Kornegay Brand Manager: Adam Hayes Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Nathan Grundhauser Account Director: Shannon Fanelli
SECOND
Brand: Jack Daniel’s Tennessee Whiskey Company Name: Brown Forman Marketing Director: Laura Petry Brand Manager: Chuy Ostos Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Harrison Croft Account Director: Shannon Fanelli
On-Premise Education
Brand: Rogue Farms Hop Experience Dinner Company Name: Rogue Ales & Spirits Marketing Director: Dharma Tamm Brand Manager: Anna Abatzoglou Creative Director: Hagen Moore
Events and Partnerships
Sports Sponsorship
FIRST
Brand: Evan Williams Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Chris Ratterman Agency: XenoPsi Creative Director: David Muldoon Copywriter: Judd Cherry Art Director: Tyler Dunn & Pat Winfield Associate Integrated Media Director: Connie Le Art Supervisor: Annie Barch
SECOND
Brand: Jack Daniel’s Tennessee Whiskey Company Name: Brown Forman Marketing Director: Laura Petry Brand Manager: Chuy Ostos Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Josh Johnson Account Supervisor: Ky Anderson
THIRD (Tied)
Brand: Blackheart Premium Spiced Rum Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Hannah Venhoff Agency: XenoPsi Creative Director: David Muldoon Copywriter: Jenn Inzetta Art Director: Patrick Winfield
THIRD (Tied)
Brand: BuzzBallz/Southern Champion Company Name: BuzzBallz/Southern Champion Marketing Director: Tia Wines Creative Director: Merrilee Kick Artists: Mychal Diaz & Tia Wines Carpenter: Juan Tinoco
Festival Or Concert Sponsorship
FIRST
Brand: Jack Daniel’s Tennessee Honey Company Name: Brown Forman Marketing Director: Casey Nelson Brand Manager: Alicia Johnson Agency: FCB RED Creative Director: Quanah Humphreys and Miguel Mayen Copywriter: Will Sharpe Art Director: Taylor Slyder and Matt Parris Account Supervisor: Ky Anderson
SECOND
Brand: Burnett’s Vodka Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: XenoPsi Creative Director: David Muldoon Copywriter: Judd Cherry Art Director: Tyler Dunn
THIRD
Brand: Lunazul Tequila Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: XenoPsi Creative Director: Tyler Dunn Copywriter: Michelle Altman Art Director: Annie Barch
Celebrity Spokesperson
FIRST
Brand: Jack Daniel’s Gentleman Jack Company Name: Brown Forman Marketing Director: Ana Kornegay Brand Manager: Tracey Johnson Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: McCamie Cole Art Director: Taylor Slyder Account Director: Shannon Fanelli
Brand Ambassador Program
FIRST
Brand: Elijah Craig Small Batch Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: Jenn Inzetta Social Media Director: Allison Martin
PR Campaign
FIRST
Brand: The Federalist Company Name: Terlato Wines Marketing Director: Jamie Wideman Brand Manager: Drew Stephen Agency: A2G Other: Katie Holden, A2G
PR Single Event
FIRST
Brand: Bring Out Your Dead Guy Company Name: Rogue Ales & Spirits Marketing Director: Dharma Tamm Brand Manager: Joe Jackson Creative Director: Hagen Moore
New Media
Web Video
FIRST
Brand: Heaven Hill Distillery Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: David Muldoon Art Director: Tyler Dunn Dirtector: Ruedi Hoffman
SECOND
Brand: RumChata Company Name: Agave Loco LLC Marketing Director: Ed Moser Creative Director: Charlie Maas Art Director: Adam Palmer & Jess Garcia Robles
THIRD
Brand: Rogue Ales Rolling Thunder Imperial Stout video Company Name: Rogue Ales & Spirits Marketing Director: Dharma Tamm Agency: In House Creative Director: Hagen Moore Art Director: Noah Smith
Web Ad
FIRST
Brand: Evan Williams Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Chris Ratterman Agency: XenoPsi Creative Director: David Muldoon Copywriter: Judd Cherry Art Director: Patrick Winfield Script Writer/Director: Judd Cherry, Art Supervisor: Annie Barch
Social Media Account
FIRST
Brand: Rogue Ales Instagram Company Name: Rogue Ales & Spirits Marketing Director: Dharma Tamm Brand Manager: Clare Sivits Creative Director: Hagen Moore Art Director: Noah Smith
SECOND
Brand: Canadian Mist Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Mel Bryant Copywriter: Mel Bryant Art Director: Will Cauthen Account Director: Robert Trinkle
THIRD
Brand: Heaven Hill Distillery Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: Jenn Inzetta Art Director: Tyler Dunn Social Media Director: Allison Martin
Interactive Social Media Campaign
FIRST
Brand: Evan Williams Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Chris Ratterman Agency: XenoPsi Creative Director: David Muldoon Copywriter: Jenn Inzetta Art Director: Annie Barch
SECOND
Brand: Early Times Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Mel Bryant Copywriter: Mel Bryant Art Director: Will Cauthen Account Director: Robert Trinkle
Website
FIRST
Brand: Heaven Hill Distillery Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: Jenn Inzetta Art Director: Tyler Dunn
SECOND
Brand: Jack Daniel’s Tennessee Whiskey Company Name: Brown Forman Agency: FCB RED Creative Director: Quanah Humphreys Copywriter: Will Sharpe Art Director: Matt Parris Account Executive: Sebastian Paul Project Manager: Casey Lewis
THIRD (Tied)
Brand: Castello del Poggio Company Name: ZONIN1821 Marketing Manager: Jelena T. Meisel Creative Agency: PIC – People Ideas & Culture
THIRD (Tied)
Brand: Elijah Craig Small Batch Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Creative Director: David Muldoon Copywriter: Chris Gardner Art Director: Annie Barch
Digital Game, Contest Or Sweepstakes
FIRST
Brand: Early Times Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Will Cauthen Copywriter: Mel Bryant Art Director: Carolyn Moses Account Director: Robert Trinkle
SECOND
Brand: Burnett’s Vodka Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: XenoPsi Creative Director: David Muldoon Copywriter: Judd Cherry Art Director: Tyler Dunn
THIRD
Brand: Blue Chair Bay Rum Company Name: Fishbowl Spirits, LLC Marketing Director: Monica Gray Brand Manager: Marybeth Campeau
Interactive Mobile Campaign
FIRST
Brand: Early Times Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Carolyn Moses Copywriter: Mel Bryant Account Director: Robert Trinkle
SECOND
Brand: Canadian Mist Company Name: Brown-Forman Brand Manager: Marc Hindorff Agency: PriceWeber Creative Director: Clint Martin Copywriter: Mel Bryant Art Director: Carolina Barboza Account Director: Robert Trinkle
