375 Park Avenue Spirits has announced its agreement with Colombian luxury spirits producer, Dictador, to act as the exclusive U.S. importer for the brand’s aged rum portfolio.
Dictador rums are produced at Destilería Colombiana, located off the northern Caribbean coast in Cartagena de Indias. Dictador uses sugar cane honey from cane grown near the distillery and a proprietary natural yeast strain. Almost all of the Dictador rums are aged using a solera system at their aging facility located 4,265 feet above sea level.
“We look forward to a successful collaboration that will continue to energize the aged rum category with the revolutionary experience Dictador rums bring to the American market,” says Marcin Lukasiewicz, Dictador VP of sales.
Initially, 375 Park Avenue Spirits will offer 10 solera-aged rum expressions from the brand: Dictador 12 Years Old and Dictador 20 Years Old; Dictador 100 Months Amber, Dictador 100 Months Claro, Dictador 100 Months Café, and Dictador 100 Months Orange; Dictador XO Insolent, and Dictador XO Perpetual; and two limited selections: Dictador ‘Best Of’ (a series of best and oldest rums released once per year) and Dictador ‘Two Master Blenders’ rum (a second limited edition offering, 100 bottles released per year).
The portfolio, which ranges from $29 – $355 at retail, will be available in most markets nationally beginning August 1, 2017.
“We’re extremely excited about our newest partnership with the team from Dictador. Their exceptional collection of award winning rums from Colombia afford us a great opportunity to capitalize on the growth of the super & ultra-premium rum category,” says Jason Schladenhauffen, president and COO for 375 Park Avenue Spirits. “As brown spirits continue to ascend in the U.S., we feel this is an optimal time for us to re-enter this space and to help lead the premiumization of the rum category.”
